By Kevin Ledgister, Marketing Manager, ImageSoft

For many, it feels natural to set goals, initiatives and dare I say it, resolutions, for the new year. I never set resolutions because they are meant to be broken. Some are broken even before the ball drops in Times Square. (So much for jogging five miles a day.) But when you do achieve something great, it’s well worth celebrating. As my early career mentor used to say, “Nothing breeds success like success.” I’m not sure he coined that phrase, but he also used to tell me, “Give credit twice and then it’s yours.” I guess he made it his, and now I make it mine.

Still, nothing catches the attention like a new look whether that means you drop two pant sizes, change your wardrobe or sport a new hairstyle. The same goes for websites. Our team decided last year that it was high time for a complete website makeover. And we couldn’t get away with just a nip and a tuck. A good website is critical for any business or organization in our self-service world. Look at what Harvard Business Review recounted:

“A Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier.”

Wow. This means if you’re waiting for people to pick up the phone or shoot you an email so you can educate them on your products, it isn’t going to happen anymore. Those days are long gone like the mixtape.

This means that our website had to have great content that was customer-centric rather than product-centric so that it was easier to understand and relate to. And writing it in a fun and spunky way means people won’t get bored after the first sentence. But having great, helpful content is useless if people can’t find you so we had to implement a strategy around making our website easier to navigate and also find when performing searches.


And since we’re no longer in the era of the 12” monochrome monitor, our website had to be responsive—meaning that whatever device, browser, monitor size or resolution you were using, the content had to adjust and work. This is no easy feat and only the most basic sites can do this perfectly. Which means that on occasion, things may not look right. We’re working on those so if you see something, say something.

And finally, we just needed a new look. While parachute pants and leg warmers were de riguer in the 80’s, those clothes are now hidden in the attic. A website that is a few years old can feel like decades in Internet time. So, we upgraded our look with new elements that better reflect who ImageSoft is and why so many of our customers engage with us.

We hope you like the look, feel and content of our new website. Feel free to drop us a line below. And if you look twice, we won’t mind at all.

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